Internet and connected travelers changed the tourism industry
Connected traveler: It all begins with the search for destinations anf the trip booking
The search for vacation destination followed by by the booking has been totally reshaped by internet
Connected traveler has clearly modified the way to organise a trip abroad: In 2013 more than 69% of French people had booked their trip online. 19% only got pieces of information online and then booked directly in a store. And finally, only 4% of them didn’t use internet in their booking process.
The main advantage of internet is a large choice of destination and very competitive prices.
Travel comparators such as Expedia, Booking Trip, Trip Advisor or Trivago have grown so has the tourism market online. They have become references when booking on internet.